Top 5 Benefits of QR Codes

Published by Baden Maxwell on May 14th, 2013 - in Mobile Marketing, News

 
Mobile Phone QR Code image
QR codes are taking the marketing world by storm and making a massive impact on the way businesses are promoting their websites, special offers and lead generation pages.

QR codes are basically “barcodes” that can be read by any digital imaging device, in particular, the camera on a smartphone. Originally, they were developed in the automotive industry by Toyota to easily track car components.

However, as mobile device technology has advanced and cameras have become a standard component in most mobile phones, there has been a massive shift in the application of QR Codes, allowing businesses to use them to drive engagement, promote special offers and increase the ability to generate new leads.

There are numerous applications and marketing possibilities for using QR codes, and any business that takes advantage of this powerful new marketing tool is going to see huge benefits.

 
Here are the top 5 benefits of using QR codes for your business:

 
1. QR Codes Are Versatile

QR codes can be used to store information that is only visible once the code is scanned by a mobile phone or similar digital imaging device; the shapes are then decoded into data.
QR codes can be used to direct users to a web page, to display information, to provide directions, or to even make payments. They have proven to be excellent marketing tools by playing into the curiosity of consumers.

 
2. QR Codes Are Powerful Marketing Tools

Consumers can scan the QR codes that they see on advertisements. Then, they can be IMMEDIATELY directed straight to the desired destination on their phones – while the advertisement is still fresh in their minds.

 
3. Sell Your Products Directly

QR codes allow you to send mobile users directly to a page where they can purchase your products. This makes them extremely useful in selling merchandise to a demographic that may not have found your product while at home or on their personal desktop computer.

 
4. QR Codes Are Gaining Popularity

As with any other form of technology, it is possible that QR codes will be short-lived. However, this is very unlikely, as developments are still in their infancy. With so many possibilities for using QR codes to connect businesses to consumers, QR codes are expected to stand the test of time.

 
5. QR Codes Can Be Scaled Up

QR codes have been used on rail tickets in China since 2010; however, they are becoming more popular for advertising and marketing. If your business is using “printed marketing methods,” a QR code can be added to those materials and scaled up as much as you want.

Not only will this boost your visibility, but this emerging form of technology will also improve the effectiveness of your printed marketing materials.

 
So these are the top 5 benefits of QR codes in our opinion. We’re confident that adding QR’s to your existing marketing strategies can help you increase your leads, sales and profitability.
If you have any questions or would like to talk with us about using QR codes for your business, either Contact Us Here, call us on (04) 8871104 or email us at info@iwebmarketingnz.com.

 

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Need More Sales? Get A Mobile Website!

Published by Baden Maxwell on May 2nd, 2013 - in Mobile Site Design, News

 
Is your business struggling in this tough economic climate? Are you finding it hard to generate new customers, or retain existing customers?

 
A mobile website may be the answer to your problem!

 
You could generate a stream of traffic to your business by having a mobile-friendly website that provides visitors with an easy, frustration-free viewing experience, allowing them to quickly find your important business information like your phone number, operating hours or location details.

 
Check out our inforgraphic for some of the latest stats and incredible benefits of having a mobile-friendly website.

 
Mobile Website Infographic

 

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Worldwide Brute-Force Attack on WordPress Sites

Published by Baden Maxwell on April 21st, 2013 - in Wordpress Security

 
On April 11th, there was a worldwide, highly distributed WordPress attack, leaving scores of WordPress powered websites vulnerable and under threat from a massive brute-force botnet.
Wordpress Logoin Crosshairs  image
 
Thousands of sites using the WordPress system have been targeted in an extremely well-organized attempt to obtain admin entry by using brute-force methods (continual multiple login and password cracking attempts).

 
The sites that are the easiest targets and most at risk – and the ones that are consistently being compromised – are sites using the default username “admin”, sites that DO NOT have even basic security measures in place, and any sites that are unmaintained or running out-of-date extensions and plugins. The lack of basic security precautions, and inconsistent or nonexistent maintenance and updating is a major concern, and any business using the WordPress application needs to seriously evaluate its website security practices if they aren’t implementing effective measures.

 
Analysts are also warning that this may only be the beginning, as announcements from the group claiming responsibility for these botnet attacks, warn that they are continuing to evolve and broaden the botnet’s targeting focus.

 
Major tech and online security companies fear that the attackers are at this moment, working on building an even bigger botnet, one that is far more powerful than anything ever seen before.

 
To date, it has been reported that over 90,000 compromised IP addresses are being used to launch these attacks, with thousands upon thousands of passwords being used by these IP’s to hack into their targets.

 
For now, the botnet is limited to only using home PCs to spread its infection. However, reports from major hosting companies have confirmed that the attackers are targeting WordPress installations on nearly every web-host in existence, and are now attempting to use the powerful hosting servers to launch a much stronger botnet. Matthew Prince, CEO of CloudFlare, wrote;

 
“These larger machines can cause much more damage in DDoS attacks because the servers have large network connections and are capable of generating significant amounts of traffic.”

 
Prince referenced the “itsoknoproblembro”, or “Brobot”, botnet that started launching DDoS (distributed-denial-of-service) attacks in Sep 2012 against many major US Banks, including Bank of America, U.S. Bank, Wells Fargo and more.

 
HostGator has confirmed that they are a major target, with over 90,000 IP addresses targeting their WordPress machines, with many other major global hosting companies experiencing similar targeted attacks as well. Read Hostgators’ Sean Valants blog post about this brute-force flood.

 
As expected, the global hosting industry is working with their clients to launch counter-strike and anti-strike measures to combat this threat. But until the true extent of this threat is known, many WordPress users will find themselves extremely vulnerable in the interim.

 
So, what can you as a WordPress user do to ensure your safety and security?

 
As we said earlier, it seems the botnet is targeting sites using the “admin” username – for now! So the absolute bare minimum you need to do IMMEDIATELY, is change your password if you’re using that username. Even if your username isn’t “admin”, it’s still highly recommended that you change your password as well.

 
We recommend using a password that contains AT LEAST, 8 characters, with a broad mixture of letters (upper & lower case), numbers and special characters (#@&*^). Your aim is to make your password extremely difficult to crack using known dictionary words or letter/number combinations.

 
Once you have established a high-level secure password, it’s essential that you change your login username ASAP. For an in-depth tutorial on how to perform this task properly, CLICK HERE. If you have a webmaster that performs all your backend admin tasks, you’ll need to contact them ASAP to get this done immediately.

 
You should also consider installing a login attempt limiter plugin on your site. We use Limit Login Attempts on all of our sites and give it high recommendations.

 
As another security precaution, we also recommend you follow Hostgators procedure for WordPress Login protection measures (you don’t need to be a Hostgator customer, as long as you have cPanel access on your hosting account you’ll be able to follow the steps). CLICK HERE to follow their step-by-step procedure.

 
For more information on the vulnerabilities of WordPress-powered websites, check out our informative article HERE.

 
You can also get in touch with us and we’ll be more than happy to help you secure your site, or guide you in the right direction to get your online presence protected. VIEW OUR WP SECURITY SERVICE.

 
We hope that your website and online presence is secure, and that if it isn’t, you’re not affected by this henious botnet attack. If you do plan on using WordPress again in the future, ALWAYS remember to change your username from the default “admin”, and choose a password that is extremely difficult to crack.

 
All the best

Baden

 
Related News
 
New DDoS Attacks Hit Game Sites

DDoS Attacks on Major US Banks Resurface

DDoS Attacks Against US Banks Peaked at 60Gbps

Lessons Learned from the US Financial Sector DDoS Attacks
 

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