Archive for the ‘SEO’ Category

SEO: Common Myths & Mistakes Explained

Published by Baden Maxwell on September 11th, 2012 - in SEO

 
Getting high search engine rankings and using that rank to attract new inquiries and leads for your business isn’t always an easy task.  There are many factors that can influence how well a website ranks in the search engine results, and quite frankly, many webmasters and business owners simply do NOT understand how to achieve this all-important task of online marketing.

 
The world of search engine optimisation (SEO) is constantly evolving, and the algorithms that the search engines use to analyze and rank websites are forever changing.  Because of this constant state of change, many webmasters cannot rank their websites or those of their clients high enough in the search results to maxmise online presence and exposure.

 
In response to this all-too-common situation, and questions I regularly receive from many of my clients regarding the most common SEO mistakes and myths that I encounter, I’ve written a short report to explain as best I can the SEO mistakes I see happening all too often.

 
I hope this short Ebook can shed light on the situation and help you gain a better understanding of constantly changing world of Search Engine Optimisation.

 

Download your FREE copy here:  SEO Myths & Mistakes Explained!

 

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Understanding How Search Engines Work

Published by Baden Maxwell on August 26th, 2012 - in SEO

 
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One of the biggest mistakes many business owners make when conducting business on the Internet, is thinking once their websites are up and running, they just need to sit back and watch the customer inquiries, orders and sales roll in.

 
This is a FATAL mistake which is a leading cause of online business failure.  For customers to arrive at your website, it needs to be visible to people searching for what you’re offering.  It needs to be indexed and categorised in the search engines so it appears in the search results when someone types in a search phrase related to your business.

 
If your site isn’t indexed in the search engines, it won’t be visible to any search engine users.  And if no one knows your website exists, or can’t find your site when they’re searching for the type of product or service you sell, then you’re never going to attract any visitors and generate any leads, customers and sales.

 
You could have the most beautiful looking website on the Internet, but if potential customers can’t find it, then they can’t buy from you and your online marketing efforts WILL fail.

 
To avoid this unfortunate, but alarmingly common situation, it’s vital that once your website is live (or, even better, that you take these issues into account as part of the process of building your website), the Internet search engines can easily find your site.

 
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If Google, Yahoo and Bing don’t know that your website exists, or what type of business you conduct, then they can’t include links to your website as part of a search results page.  To make sure the search engines include your website in their search results pages, there are a few crucial steps you need to take:

 

  • You need to identify the keyword phrases that are most appropriate to your business and what you offer.  These are the words and phrases potential customers will type into a search engine when they’re looking for your products or services.
  • You need to build and focus each page of your website around those phrases to ensure the maximum possible chance of search engines “finding”  the pages of your site.  Search engines use computer programs called “spiders” or “robots” to review millions of web pages every day, in order to determine what type of information is contained on those websites (you might also hear this process referred to as “crawling”).  This information is reported back to the central database of that search engine, where it is then categorised and indexed in their results pages.
  • You’ll need to ensure that there are enough “high value” links pointing back to your site from other websites that the search engines deem as important and relevant to your business (otherwise known as “back-links”).  Building relevant, high-value back-links helps determine the rank of your site in the search results, and gives your site greater ability to achieve top search rankings.

 
These are the most important SEO tasks that need to be implemented to help your website climb the search engine ranks and become more visible to your target market.

 
Each search engine uses a different method (algorithm) to determine which individual web pages are most relevant to any particular keyword phrase.  The exact algorithms are closely guarded secrets, and it is common knowledge that they are constantly changing.  Since search engines are businesses themselves, they’re always trying to provide the best service to their users.

 
If you take the necessary steps to optimise your website, the search engines are more likely to give your website a higher search result ranking.  This helps to drive large numbers of targeted visitors to your site, especially if a page of your website appears near the top of the natural search results.

 
In addition, search engines provide results in order; meaning the web pages which are considered to be most relevant and helpful to a searcher’s key phrase will appear near the top of the results list.  Since most of us tend to consider and click the links near the top of the list first, it’s important to not only get your web pages properly indexed for desirable keywords, but also to get your web pages near the top of the results page.

 
Accomplish this and your business can enjoy long-term, online success and profitability!


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