Top 5 Benefits of QR Codes

Published by Baden Maxwell on May 14th, 2013 - in Mobile Marketing, News

Mobile Phone QR Code image
QR codes are taking the marketing world by storm and making a massive impact on the way businesses are promoting their websites, special offers and lead generation pages.

QR codes are basically “barcodes” that can be read by any digital imaging device, in particular, the camera on a smartphone. Originally, they were developed in the automotive industry by Toyota to easily track car components.

However, as mobile device technology has advanced and cameras have become a standard component in most mobile phones, there has been a massive shift in the application of QR Codes, allowing businesses to use them to drive engagement, promote special offers and increase the ability to generate new leads.

There are numerous applications and marketing possibilities for using QR codes, and any business that takes advantage of this powerful new marketing tool is going to see huge benefits.

Here are the top 5 benefits of using QR codes for your business:

1. QR Codes Are Versatile

QR codes can be used to store information that is only visible once the code is scanned by a mobile phone or similar digital imaging device; the shapes are then decoded into data.
QR codes can be used to direct users to a web page, to display information, to provide directions, or to even make payments. They have proven to be excellent marketing tools by playing into the curiosity of consumers.

2. QR Codes Are Powerful Marketing Tools

Consumers can scan the QR codes that they see on advertisements. Then, they can be IMMEDIATELY directed straight to the desired destination on their phones – while the advertisement is still fresh in their minds.

3. Sell Your Products Directly

QR codes allow you to send mobile users directly to a page where they can purchase your products. This makes them extremely useful in selling merchandise to a demographic that may not have found your product while at home or on their personal desktop computer.

4. QR Codes Are Gaining Popularity

As with any other form of technology, it is possible that QR codes will be short-lived. However, this is very unlikely, as developments are still in their infancy. With so many possibilities for using QR codes to connect businesses to consumers, QR codes are expected to stand the test of time.

5. QR Codes Can Be Scaled Up

QR codes have been used on rail tickets in China since 2010; however, they are becoming more popular for advertising and marketing. If your business is using “printed marketing methods,” a QR code can be added to those materials and scaled up as much as you want.

Not only will this boost your visibility, but this emerging form of technology will also improve the effectiveness of your printed marketing materials.

So these are the top 5 benefits of QR codes in our opinion. We’re confident that adding QR’s to your existing marketing strategies can help you increase your leads, sales and profitability.
If you have any questions or would like to talk with us about using QR codes for your business, either Contact Us Here, call us on (04) 8871104 or email us at



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